Canva Design Tutorial for Real Estate Agents

Do you ever wish you could hire a Graphic Designer? Well, I have over a decade of experience as a Graphic Designer and even I yearn for the day when I can! Yes, I do have fun designing, but if you know me at all then you know I’m a busy bee who dreams of being able to duplicate myself. #honest

I recently created a Market Update graphic that I shared on Instagram and since then I’ve received a lot of DM’s about HOW I created it. The easiest way for me to share that know how would be through a video tutorial. So here it goes!

Step-By-Step Guide: How To Design Your Own Canva Template for Real Estate Agents

Creating a Real Estate Property Tour Video On a Budget

Are a Real Estate Agent on a Budget? It can be tough when you're just getting started and paying $150 - $500 for professional photography and videography seems impossible. Part of my role at Ian Alexander Realty Group is closely analyzing how our marketing content performs. Here's the truth...you CAN generate leads and create buzz with videos created on your smart phone. 

The other half of the truth: Do professionally produced videos perform better? YOU BET!! Chances are, if you're reading this, your budget might not allow for it. That's okay, because I'm going to show you a simple way to do it on your own.

(For now...but trust me...you WANT the professionally produced content.)

Let's begin!

The App I Use To Create Real Estate Property Tours with My Smart Phone 

Visit your App Store and search for Magisto. The free version of app is good enough, but if you want more flexibility and access to additional "Editing Styles," I recommend upgrading to the "Professional" membership.

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How I Use My Smart Phone to Shoot Real Estate Property Tour Videos

I hold my smart phone horizontally with two hands and use the main camera (not the front-facing aka selfie-side). I shoot from just about chest height and focus on keeping my hands as steady as possible! The less camera shake the better.

Next, I shoot about 5-8 seconds worth of the front entrance. Then, 5-8 seconds worth of footage of the living room, then dining room, then kitchen, additional rooms, bathrooms, etc. These are all shot separately, but I do my best to match the speed of my movements while recording. 

TIP: Like a true professional would, be sure to turn on all the lights for optimal brightness, and remove any unsightly clutter. 

Uploading Your Videos To Magisto App

This part is pretty simple and awesome! Just open the app, click on the green plus sign on the bottom right corner and you’ll be taken to a collection of all your videos and images sorted by date. Select the video footage you want to use by tapping them individually. From there you’ll be prompted to choose your preferred video Editing Style, Soundtrack, and how long you want the video to be.

If you decide to upgrade from the free version, you’ll have a lot more Editing Style options, as well as the ability to add your own logo and business information at the end of the video.

How Did You Add The “Under Contract” and “Search Homes For Sale” Graphics?

In order to create the ending clips I used Canva – a free online tool (and app) that allows you to create custom graphic designs. It’s very user friendly and I’ve got a tutorial coming your way soon!

These videos were also created using Magisto:

What Is In My Camera Bag (For Real Estate Agents)

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One question I’m asked often is what kind of photography and videography equipment I use to produce content for myself and the team at Ian Alexander Realty Group. After 10 years in the photo industry, I’ve had the opportunity to play with some super high-end dreamy photo/video tools. Does a $3,000 camera lens make videos look AMAZING? Oh yes…but it’s not necessary to create high quality content on a consistent basis. So let’s get into the equipment list!

The Camera(s) I Use

I personally use the Canon 5D Mark ii and the Canon Rebel t4i as my go-to camera bodies. The first is a full-frame professional grade camera that I use on a daily basis. The second is a crop-frame sensor starter camera. Both are great quality and I use them interchangeably. If you’re new to photography and videography, I highly recommend starting with the Canon Rebel series cameras.

The Camera Lenses I Use

I’m a BIG FAN of the Canon EF 50mm f/1.8 STM lens. It is the lens I use the most and it’s the exact lens that creates those creamy backgrounds in my videos. Not only is this lens awesome, but it works with both cameras and it’s under $150. What this lens isn’t good for is wide angle shots. As a real estate agent, you either need a wide angle lens or you need a photographer on your team who has one! I started off with the Canon 18-55mm Kit Lens that comes with the Canon Rebel Series camera.

While it’s only compatible with that particular camera type, it’s a great starter lens that you can use for documenting vlog content or shooting property photos/videos. When it comes to property photography, I do highly recommend you hire a professional real estate photographer and videographer.

The Audio Tools I Use

I use a few different mics to record content. The first is the Rode VideoMic Me Directional Microphone for Smart Phones and this is specifically for when I’m shooting video on my phone – on the go. If I want to record high quality audio directly from the camera, I use the Rode VideoMic GO On-Camera Shotgun Microphone. This is a great mic for interviews or documenting on a bigger camera on the go.

The third mic I use is the Lavalier Lapel Microphone which is my go-to mic for my own videos that are shot indoors. At just $15-$17 the quality surpasses the price. I own 3 of these mics and also use them when we’re filming BUY. SELL. INVEST.

My On-the-Go Tripod

I’m 5’3, weigh 132lbs, and have a love hate relationship with the gym. Lugging around a heavy $400 tripod was just never feasible for me – especially since I prefer to document vs create content. This is why I went with this Camopro 70 Inch Tripod . Are there better quality ones out there? Yes! Do I like this one? Yes! It doesn’t weigh down my camera bag and honestly, at under $50 I wouldn’t shed a tear if it ever did break on me.

The Embarrassingly Awesome…Selfie-stick

Yes, a selfie stick. For years I mocked selfie-stick users. I used to be one of those photographers who detested the purchase of one…now I own TWO! Why? Well…for #AdvancedSelfie creation, video stabilization (it’s better than my shakey hands), and group photos! This Apexel 2-in-1 Extendable Bluetooth Selfie Stick has been worth it and then some. Don’t shy away from a selfie stick – you’ll get used to using it.

Those are the main pieces of equipment that I use regularly. If you’d like to see a longer list, shop here.